Jo Thewlis
Copywriting
copy that connects
Does your brand need some sparkle?
Are you struggling to find the right words to sell your business online?
Do you put off refreshing your website or updating your socials because you’re just not sure what to say?
I get it. Life is busy. You haven’t always got time to craft picture-perfect words to sell your brand to strangers.
That’s where I come in.
Special ingredient
"As an award-winning former journalist,
I can give you the
words to sell your
brand authentically"
I know what it’s like, staring at that empty page, wondering where to start.
Imagine taking your website copy, socials, emails and marketing off your to do list.
As an award-winning* former BBC journalist, I can give you the words to sell your brand authentically.
Then you can relax, knowing that you’ve got bags of personalised, search-engine friendly copy that sounds like you, bringing in leads and converting for you without you having to lift a finger.
And the special ingredient is you.
*Royal Television Society East
Awards 2019 - New Talent on Screen
Unique voice
People buy from people, right? We’ve all heard it before. And the thing that makes your business unique is you.
So, what if we could bottle that
magic into clean, crisp, engaging words that sell your story across all your platforms?
With 20 years’ experience in television, online, radio and newspapers, I know how powerful stories can be.
And people want to hear yours.
So, let’s work together to find your voice and to show exactly how
special you are.
About me
Hi, I'm Jo. I live in North Norfolk with my lovely husband, two energetic children,
lazy cats and a loveable Labrador
called Luna.
When I’m not writing, I love walking in the beautiful countryside, beach days in summer, cosy days cooking and travel.
I started my career as a reporter on a local newspaper before moving to the BBC where I worked across TV, online and radio for 13 years.
I’m a neat freak and love nothing more than a good old tidy up.
Comes in handy with two little ones who make mess their mission in life.
Relax, you're in safe hands
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I have a diploma with distinction in Copywriting from the College of Media and Publishing
I have a postgraduate diploma in Newspaper Journalism
I am a member of the ProCopywriters alliance of professional copywriters
I have a BA Hons in Modern History which is still useful for the odd pub quiz
What I offer
Website copy
If you want to grow your business,
you need to show up online.
So, let’s turn your brand story into
sparky, converting copy that will
build relationships not just sales.
I can provide copy for landing pages,
home pages, about me pages
and everything in between.
Upwards of £450
+ VAT per page
Blogs
Blogs are a great way to build your
relationship with your
target audience.
As a former journalist, I research
key themes in your industry and
work with you to create a calendar
of coverage.
I then deliver bespoke articles like clockwork to keep your website
fresh and convert leads into sales.
Upwards of £360 + VAT
per blog or six-month package starting at £2,200 + VAT
Newsletters
Newsletters are a great way to
turn happy customers into
brand believers.
You can use them to keep
customers up to date with your
latest products as well as driving conversions and sales.
I offer a range of newsletter
packages ranging from one-off
issues to weekly or monthly updates.
Drop me a line to
see which package
meets your needs
Copy Clinic
Not sure why your website isn’t bringing in the leads you need?
I can help with that.
Over an hour-long video call, we’ll take an honest look through up to three pages on your site.
I’ll give you my expert opinion of what’s working and what’s not.
Then you get a personalised action plan with heaps of ideas of how to tighten up your copy and improve
your messaging.
Price £470 + VAT
Press releases
In my 20 years as a journalist, I’ve
seen a fair few press releases come across my desk.
I know how to make sure your story
is delivered in the right way, to build relationships with media outlets and get you the coverage you need.
So, let’s turn your founder story, new staff member or product launch into free publicity for your team.
Prices start at £350
+ VAT per release
Social media management
I offer a range of social media management services that let your audience see the personality
behind your brand.
From creating inspiring reels, carousels and posts, to engaging
with comments and monitoring
your feed five days a week.
I work with you to deliver a tailored content strategy to build growth
and turn followers into customers.
Get in touch to see which package works best for you
The process
Not sure where to start?
Here’s what we can do.
When you’re ready to elevate your message, let’s have a chat and see how I can help.
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Pop your details into the contact form and I’ll be in touch to book in your completely free 30-minute discovery call.
If we both feel we’re a match, I’ll send over a custom quote, contract and initial invoice. My contract is here if you fancy taking a look.
This is the fun bit. Once the deposit is paid, we have a good chat to get crystal clear on your needs and your brand voice.
You fill in a detailed client brief so we make sure we are working to the same timeline.
You relax while I take care of the details, knowing you can tick off copy from your to-do list.
Your copy is delivered and you have a raft of optimised, crafted words which sound like you, ready to use across all your platforms.
We work together over two rounds of revisions to make sure you’re completely happy.
Once everything is signed off, you have 14 days to settle any outstanding balance and then you can breathe a sigh of relief, knowing your copy is taken care of.
